Researcher in storytelling, robotic empathy, consumer behavior and human-machine interaction.
Professor at ESPM University
(Digital Platforms, Consumer behaviour and Storytelling)
Professor at Cásper Libero Faculty
(Digital Marketing)
Professor at FIA PROINFO University
(Edutainment)
Gaming industry "Executive of the year" by Gameworld.
MSc. in Consumer Behavior (ESPM)
MBA in Digital Marketing Management (ESPM)
Graduate course in Neuroscience & Applied Psychology (Mackenzie Univ.)
Graduate course in e-Business (UFRJ)
Graduate course in Gamification (PUC)
Degree in Marketing and Advertising (ESPM)
Further information about my professional history,
intelectual production and some projects.
+25 years of experience in e-business, digital marketing and consumer behaviour. Click to download my resumèe in PDF format or click here to access my Linkedin profile.
I'm the author of 5 books about technology's impact on human behaviour, including "Playing god - Virtual Worlds and Digital Immersive Experiences", which presents planning concepts to create and manage digital immersive environments, such as virtual worlds, MMOs and virtual realities.
Lectures and training sessions about digital transformation, consumer behaviour, storytelling and technology. Schedule a lecture at your company, university or event.
(Portuguese, English or Spanish)
Have access to several articles about digital marketing, integrated communication, technology, consumer behaviour and brand management published on scientific congresses and specialised media vehicles