+25 years of experience in companies such:
DISNEY, J.W.Thompson, FORD, INTEL E HEWLETT-PACKARD.

Researcher in storytelling, robotic empathy, consumer behavior and human-machine interaction.

Professor at ESPM University
(Digital Platforms, Consumer behaviour and Storytelling)

Professor at Cásper Libero Faculty
(Digital Marketing)

Professor at FIA PROINFO University
(Edutainment)

Gaming industry "Executive of the year" by Gameworld.

MSc. in Consumer Behavior (ESPM)
MBA in Digital Marketing Management (ESPM)
Graduate course in Neuroscience & Applied Psychology (Mackenzie Univ.)
Graduate course in e-Business (UFRJ)
Graduate course in Gamification (PUC)
Degree in Marketing and Advertising (ESPM)

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Neuremotion

Neuremotion

Since 2013, leads Neuremotion, a knowledge expansion project in neuroscience neuromarketing, storytelling and behavioral analysis at the digital environment, providing lectures, courses and in-company training sessions. Neuremotion joins strong new technologies' knowledge and life digitalism with its implications in consumer behavior, psychology and sociology.

The Walt Disney Company

Between 2008 and 2013, was responsible for Club Penguin virtual world for Latin America, managing development and customer support teams in Brazil and Argentina, including operation P&L, brand management, marketing strategies, pricing, distribution and customer support.
From 2011, assumed the overall responsibility for Disney Interactive Brasil operation, including Interactive Media (owned and social media) and Interactive Games (Mobile, Social and video games).

J. Walter Thompson

Responsible for the account, project management and digital marketing activities for Ford Brasil (http://www.ford.com.br) and its subsidiaries (Ford Trucks, Parts & Accessories, Retail and Finance services), including product’s launch (full line), advertising campaigns, CRM and corporate website development. Have managed interactive projects for ReckittBenckiser, Nestlè, ‘Hospital do Câncer’, Samsung and Unilever.

A1 Brasil

Responsible for Bridgestone-Firestone's digital marketing initiatives, corporate and promotional websites for Zoomp and Zapping (fashion companies). Had planned web marketing actions for Bayer Crop Science, Vicunha, Costa do Sauípe resort, JVC, Itaú, Alfa Bank, Troller, Bradesco Bank and Eaton Components.

Euro RSCG

Responsible for Intel Latin America and Sodexho Pass Brasil digital project's management.

Hewlett-Packard

Planned and implemented, with HP.com international team, internet communication standards, managing 4 teams in Brazil, Argentina, Chile and Miami. Responsible for new functionalities in e-commerce environment planning and development, such as PC configuration tool, electronic quotation, content and price's customization.

Professional profile, Projects and Articles

Further information about my professional history,
intelectual production and some projects.

Get in touch

Access my full profile at LinkedIn or download it in PDF format.