JC Rodrigues

Executive · professor · researcher · screenwriter

Consumer behavior, storytelling & marketing and digital business

Academic research, executive experience and teaching connected by the study of human behavior.

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Retrato de JC Rodrigues

About

Executive, professor and researcher with more than 25 years of experience in communication, storytelling, marketing and digital business.

Academic education

  • PhD candidate in Communication and Consumer Practices (PPGCOM-ESPM)
  • Member of the Communication, Consumption and Art Research Group (PPGCOM-ESPM)
  • Master’s degree in Consumer Behavior (PPGCC-ESPM)
  • Degree in Advertising and Marketing (ESPM)

Specializations

  • Postgraduate qualification in Storytelling (IADE/Lisbon)
  • Postgraduate qualification in Neuroscience and Behavior (FAAP)
  • Pós-graduação em Neurociência & Psicologia Aplicada (Mackenzie)
  • Postgraduate qualification in Audiovisual Content (FAAP)
  • MBA in Digital Marketing Management (ESPM)
  • Pós-graduação em e-Business & Technology Internet (COPPE/UFRJ)
  • Extension course in Gamification (PUC-SP)

Professional work

  • Executive working in consumer psychology, storytelling, business and digital marketing
  • Director of Operations and Storytelling at Neuremotion //
  • Professor at ESPM: Consumer Behavior, Storytelling, Strategic Planning and Digital Business
  • Professor at FIA ProInfo: Edutainment & Storytelling
  • Professor at Faculdade Cásper Líbero: Digital Transformation and the New Consumer

Publications

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Selected reading

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