Executive · professor · researcher · screenwriter
Consumer behavior, storytelling & marketing and digital business
Academic research, executive experience and teaching connected by the study of human behavior.
LattesExecutive, Professor and Researcher in
Modulation of Reality Perception
I investigate how our worldview is shaped by narratives, behavior and technology.
Rhetoric
Storytelling and the study of emotions
Neurobehavior
Behavioral economics and social influence
Technology
Digital tools and virtual immersion
Publications