JC Rodrigues

Neuremotion

Since 2015, leads Neuremotion, a knowledge expansion project focused on neuroscience applied to consumer behavior, storytelling, and behavioral analysis in digital environments, providing lectures, courses, and in-company training sessions. Neuremotion combines deep knowledge of emerging technologies and digital life with their implications for consumer behavior, psychology, and sociology. Projects have been developed for companies such as the Brazilian Paralympic Committee, Roche Pharmaceuticals, Johnson & Johnson, AbbVie, among others.

The Walt Disney Company

Between 2011 and 2015, was responsible for Disney Interactive Brasil's operations and P&L, including interactive media projects (online platforms such as Disney.com.br, Disney Babble, Marvel, and Radio Disney) and interactive games (mobile apps and console games). Additionally, oversaw the launch of Disney's first e-commerce operation in Latin America, the Disney Magic Shop.
Before that, between 2008 and 2013, led the strategic planning, localization operations, marketing, distribution, customer support, and content creation for the Club Penguin virtual world in Latin America, managing offices in São Paulo and Buenos Aires.

J. Walter Thompson

Responsible for account and project management, as well as digital marketing activities for Ford Brasil and its subsidiaries (Ford Trucks, Parts & Accessories, Retail, and Finance Services). This included product launches (full line), advertising campaigns, CRM initiatives, and corporate website development. Additionally, managed interactive projects for companies such as Reckitt Benckiser, Nestlé, ‘Hospital do Câncer', Samsung, and Unilever.

A1 Brasil

Responsible for Bridgestone-Firestone's digital marketing initiatives, as well as corporate and promotional websites for Zoomp and Zapping (fashion companies). Also planned and implemented digital marketing strategies for Bayer Crop Science, Vicunha, Costa do Sauípe Resort, JVC, Itaú, Alfa Bank, Troller, Bradesco Bank, and Eaton Components.

Euro RSCG

Responsible for managing digital communication projects for Intel Latin America, overseeing the planning, execution, and optimization of regional campaigns to ensure alignment with global strategies and local market needs. Additionally, led the digital project management for Sodexho Pass Brasil, focusing on the development and implementation of online platforms, user engagement strategies, and process improvements to enhance customer experience and operational efficiency.

Hewlett-Packard

Planned and implemented internet communication standards in collaboration with the HP.com international team, managing four teams across Brazil, Argentina, Chile, and Miami. Responsible for planning and developing new functionalities in the e-commerce environment, such as a PC configuration tool, electronic quotation system, and content and price customization.